Why Mentoring is Important to a Real Estate Career

Let me introduce you to our guest blogger, Daniela Tofano, Sales Representative with Coldwell Banker Pinnacle Real Estate;

Daniela joined Coldwell Banker Pinnacle Real Estate in October of 2010, as a full time sales representative.  She has become a proven top producer, who works confidently with buyers and sellers.  She believes strongly in honesty, respect, and fairness and with those values does her utmost to serve her clients needs and protect their interests, while guiding her clients through the entire process of buying or selling, ensuring they have the best possible experience.

We recently asked Daniela what she thought was the most important assistance that was provided to her when she commenced her real estate career with us.  Mentoring was her immediate answer.  Daniela is passionate about our profession, so we asked her to tell us why mentoring was important.  Here is her answer;

“A Mentor: a trusted counsellor or guide; tutor or coach; and to any new professional, the most vital resource you could ever have when starting your business and career. Real estate is no exception. Not every brokerage offers a mentoring program, but I was happy to discover when I was interviewing the big name brokerages in Hamilton that Coldwell Banker Pinnacle provides just that. The mentoring program was one of the many reasons I chose to begin my real estate career with this organization. The program is not mandatory for new REALTORS®. The brokerage allows you the opportunity to request a mentor once their six week training concludes. The managers will connect you with a willing, experienced, and successful REALTOR® who will take you under their wing for a three month period and show you the ropes of the industry.

Traditionally, or from the stories I hear at the office, new REALTORS®  were and are often still let loose in to the market and those who manage to stay afloat, survive. There is no way you can predict who will swim or who will sink. The Ontario Real Estate Association provides the three licensing courses required to become a licensed REALTOR®. The information is helpful; however, it is all theory. The courses are not providing you with the basics on how to handle yourself in the industry, from a practical stand point. That is left to your brokerage. Again, traditionally, new REALTORS® are released into the real estate world to fend for themselves. No one is there for you on a daily basis, to take you by the hand and tell you or rather show you what to do when you are working with buyer clients, how to obtain a listing, what formalities should be demonstrated when sitting at the offer table no matter which end of the table/deal you are on, or how to handle other REALTORS®.

Joyce Hodgskiss and Ken Rossiter, a husband and wife team who have been with Coldwell Banker Pinnacle for about 15 years and share 30 years of real estate experience, were, still are, and will always be my mentors, despite our three month contract ending back in April 2011. I was lucky with my match. Joyce, Ken, and I have personalities that mesh well, which is why I grew very comfortable with them and continue to rely on them for help while I build my business.

Joyce and Ken performed all basics requirements of the mentoring program. Of course, they answered a multitude of questions and I had many! I watched them work professionally and confidently while having fun. I was their shadow on the wall in many listing, buyer, and offer presentations; I was the extra passenger on buyer client viewings; I became a sponge and sat in their office daily getting all the advice I could. Most importantly Ken and Joyce guided me through my own initial transactions/deals. For example, Joyce made herself available by phone through my entire first deal. In between every single counter offer I called Joyce to ask for advice, to vent my frustration, to ensure I did the right thing in every instance. She deserves a medal for putting up with me, because I was a wreck! In addition, they allowed me to host countless open houses for their listings, which enabled me to begin building my own leads, through their business. I also feel that Joyce and Ken went beyond their mentoring duties by allowing me to review their personal and exceptionally developed seller and buyer packages so that I could in turn use them as a guideline for my own packages.

I wouldn’t trade my time with Ken and Joyce for anything. It was educational and fun! I am often told at conferences and real estate events that to succeed in this industry you should surround yourself with fellow REALTOR® that share the same goals, work ethic, and mentality. You need to be inspired. Joyce and Ken inspire me to be a better REALTOR® and to work towards success similar to theirs. Joyce and Ken taught me a great deal about real estate that a book could never teach.  I might have gotten lucky with my mentoring match because as I stated above, after the mentoring period ended I continue to work with Joyce and Ken and always go to them first when I have any questions or need some advice in regards to my business.  I believe I have also made good friends and confidants in this overly competitive industry.”

I am sure Daniela would love to hear from you.  Perhaps you have benefited from her first class service, or would like to connect with her to ask her for more information.  She can be reached through her office at 318 Dundurn St. S., or by telephone 905-522-1110 or email her directly at Daniela-tofano@coldwellbanker.ca.

Or, even better, leave a comment below.  She will respond to any questions or comments you may have.

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