Last week Ann was bragging about our Ultimate Service® Award Winners for 2011. This is a very special group of sales reps who, through the use of the Coldwell Banker® Ultimate Service® Program have achieved a high level of success for their clients and themselves. Congratulations to each and every one of you!
I hear time and time again, from both home sellers and Coldwell Banker Pinnacle sales representatives, that the reason they were able to secure the listing when they were in competition with other REALTORS® is by using the Ultimate Service® listing presentation.
By using our Ultimate Service® listing presentation our sales reps have the ability to differentiate themselves in the marketplace. During this presentation the sales representative will demonstrate in detail to the seller the step-by- step process and activities that will be performed in order to get the house sold. The seller understands what will happen and when it will happen. There is nothing left to guesswork. The 22 Point service plan is used to develop a customized program that reflects the seller’s personal real estate needs.
We at Coldwell Banker Pinnacle have found that when the sales representative fully explains how we work and what we do to get the house sold, there is nothing left to question. The Seller usually says, “Where do I sign?”
For you home sellers out there make sure you choose a REALTOR® that explains everything they will do to get your house SOLD and they put it in writing. For you REALTORS® out there, this is the listing presentation you need to prove you are the best person for the job. If you don’t have a strong listing presentation combined with polished presentation skills – get one!
In a couple of weeks I will be talking about how we at Coldwell Banker Pinnacle back up what we say with our Written Service Guarantee, so stay tuned!
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