Last week Ann talked about what our product was at Coldwell Banker Pinnacle Real Estate. Today I want to talk about choosing the right product for you.
There are many different business models in the real estate industry today, from Fee for Service to Full Service and everything in between. You need to do your due diligence to ensure you get the level of service you need.
For example, there are REALTORS® who are telling investor clients to call the listing sales representative to view the property and if they want to buy the property to call them back to put in the offer. Do you really think that REALTOR® can give the proper advice to their client if they haven’t seen the property themselves?
Be careful when dealing with a seller that has hired a Fee for Service Brokerage just to get their listing posted to REALTOR.CA and is handling all the other details themselves. These sellers do not have to follow any Code of Ethics or timelines etc. An example would be, telling you there are competing offers, when they don’t actually exist just to get you to increase your offer.
Many critics of the real estate industry say the REALTOR® is going the way of the Dodo bird. In reality, according to the National Association of Realtors® most recent Home Buyers and Sellers Survey, the REALTOR’S® role is even more important. The consumer needs the REALTOR’S® expertise to sift through the mounds of information, and as Ann put it, “interpret the information available to maximize the return on your investment.
If you are thinking of buying or selling real estate, do your research and make sure you get the level of service you need. Talk to a real estate professional. Better still, talk to a Coldwell Banker Pinnacle Real Estate Professional. Good luck!