You Truly Do Get What You Pay For

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Real Estate commissions are too high!  Discount brokerages beat this drum all the time, but is it true?  Is a full service brokerage charging too much for what they do?  Do discount or flat fee brokerages provide exactly the same service, and more importantly, results, as a full service brokerage?

Here is the breakdown of what our company, Coldwell Banker Community Professionals, a full service brokerage, does for every one of our seller clients as a MINIMUM STANDARD.

  • We will fully explain your representation alternatives, and how they will affect your sale
  • We will create, with you, a marketing action plan to get your property sold
  • We will provide you with a comprehensive Competitive Market Analysis (CMA)
  • We will show you various financing alternatives and how they may help facilitate the sale of your home
  • We will furnish you with an estimated net proceeds of your sale, to assist you in your future plans
  • We will help enhance your home, by developing  a plan to showcase your property and enhance its ability to attract buyers
  • We will present your property to the Coldwell Banker sales team
  • We will promote your property to other reputable, professional Brokers and Sales Representatives who service your area
  • We will place your property on the LOCAL Multiple Listing Service
  • We will create a marketing resource to promote the details of your property, including specific highlights and photos/videos of your property, and showcase it online
  • We will prepare promotional materials regarding your property and arrange for their distribution to target market areas to attract potential buyers
  • We will offer to place a Coldwell Banker Community Professionals FOR SALE sign on your property to help generate calls to our office from prospective buyers
  • We will review with you our comprehensive marketing program designed to generate buyer prospects for your property.  We will explain how our placement on multiple websites will maximize the exposure of your property to potential buyers.  We will also discuss how we track online activity and more…
  • We will provide you with regular Marketing Activity Reports on competitive market conditions, buyer activity and the actions taken to market your property
  • We will review with you the home finding process that buyers are most likely to follow including financial qualifications, property selections, financing options and closing procedures
  • We will seek financial qualifying information on all buyers submitting an offer to purchase on your property.
  • We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favourable and protective for you
  • We will monitor and inform you of the progress of the transaction including the satisfaction of all contingencies and conditions during the transaction
  • We will contact you after the closing to follow up on any remaining details or service needs
  • We will provide you with details of our relocation and referral services, which are available to you at no cost regardless of where you are moving

The above is a list of the basic services offered.  Many of our real estate professionals offer additional services, whether it be staging, or pre-inspections, for example.

Also, our sales professionals are trained in negotiation skills, ensuring you have a strong advocate for your needs at the time of an offer presentation.

These steps that our sales professionals take, ensure that sellers net more from their home sale by using a full service REALTOR®.  The increased sale price reflects the benefit having a real estate professional on your side can make.

To find out what we can do for you, call one of our Coldwell Banker Community Professionals today.

The Rollercoaster Ride of 2017…

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2017… a year to remember or a year to try and forget?

If you bought or sold a home in 2017,  you are no doubt looking back and asking yourself if you made the right timing decision.  If you were buying or selling  a home for you and your family, rest easy, yes you did…

Real estate is one investment that you are assured that if you buy for the long term, you have made a good investment.  Historically, real estate has held its value and increased in spite of it being a buyers’ or sellers’ market when you buy.

If you attempted to buy a home in 2017, and are still looking, relax.  The market is becoming a more balanced one, and more and more homes are coming on the market.  All indications are that it should be a robust spring market, with more homes coming on the market.  Prices are not expected to show the wild increases we saw in 2017’s spring and summer markets.

If you held off selling in 2017 because you were concerned whether you would be able to find a home to buy for your family, now is the time to speak to your REALTOR® and start planning for your move in 2018.  The increased number of homes expected to come on the market in the spring, should provide you with the confidence to plan your sale and purchase of  a new home.

Many home owners say they are waiting for the spring market.  Keep in mind, the spring market is not April… traditionally, the spring market in the Hamilton/Burlington area starts in early March. That said, the spring market has started as early as the first week of January some years, when there have been lots of buyers ready to make a purchase.

If you are looking for some advice you can rely on, please call one of our real estate professionals.  At Coldwell Banker Community Professionals, we believe a well informed buyer or seller is the happiest client.  Our sales professionals are ready to help you make the right decisions for you and your family.  And remember, we offer the Ultimate Service Guarantee!  If we are not providing the service we promise, you can terminate your buying or selling agreement.

It’s Time to Celebrate!

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Our Ultimate Service Guarantee is 20 years old and we continue to receive rave reviews regarding our Service!

Our Ultimate Service Guarantee is for both Buyers and Sellers. When you list with our company, we provide you with a 22 point guarantee, outlining a level of service that we provide as a MINIMUM standard. If you are dissatisfied with the service provided at any time, you can be released from your Listing or Buying Representation agreement. We survey every client that buys or sells a property with our company and ask them to rate our service in a number of areas. These surveys result in individual sales representatives in our company receiving the Ultimate Service Designation. Our company has also been recognized as an Ultimate Service Provider, as so many of our representatives have attained the Ultimate Service individual designation.

We are very proud of our representatives, and want to share with you some of the comments their clients have made.
“Very happy re communication and work performance. Office staff very helpful and friendly”

“Sandra is awesome! She understood my needs and what I was looking for. She keeps me updated and and she is very diligent with her work. Overall, great experience finding my first home with Sandra and Coldwell Banker.”

“Daniela was very knowledgeable and helpful during the home buying process! We loved working with her and will and have told our friends and family about how great and professional she was!”

“Diane provides exceptional customer service. Responds quickly and very very competent.”

 

If you are thinking of buying or selling a home and want to receive the very best service available in the business, be sure to call one of our Coldwell Banker Community Professional Representatives. We think they are the best in the business!

Is it Time to Break Out the Crystal Ball?

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Experts are starting to talk more and more about a housing bubble.

The most common questions I have heard lately are “Will prices drop if the bubble bursts?” and “Should I wait to buy? If prices drop I don’t want to lose money”

These are both valid questions, and the first one especially is hard to answer. A crystal ball would be a very helpful REALTOR® tool right now. There is much talk recently about the Ontario government introducing measures to cool the real estate market. One suggestion has been to introduce a foreign investor tax similar to what B.C. introduced last year. Since the introduction of the tax, the Vancouver market initially showed a drop, but has returned to a ‘normal’ growth rate. The success of such a measure is dependant upon there being foreign investors in the market. This is true of the Toronto market, but perhaps not as important in the markets surrounding the GTA, such as Hamilton. There have been other suggestions that would have varied affects on the market, but in general the outcome of any measure is a total unknown. Government intervention can often have unintended consequences.

The second question really has two answers, depending on why you are buying property. If you are an investor as opposed to a family looking for a new home, the answers might vary.

As an investor, you will make a buying decision based on the expected return from the property you buy, whether through rental income, or capital growth. In a market as heated as the Hamilton/Burlington area is right now, there is not a large inventory of investment properties that are currently providing a high return on investment due to the large initial payment and the servicing of the mortgage debt. Even if an investor bought with cash i.e. no mortgage, the return on the investment would be limited. If buying for capital growth, it is difficult to predict how much, if at all, the market will continue to increase. With year over year growth currently in the area of 30%, investors are questioning just how likely it is that such growth can be sustained, and if it cannot be sustained, how much potential is there for a drop in real estate values.

As a family (or individual) looking to buy a home, now may very well be a good time to buy. If you are buying a family home, you are generally not looking to sell in the next few years. Real estate over the long term has proven to be a very good investment. Even if the market does cool, and prices drop, history has shown us that the prices will recover, just not in a one or two year timeframe. Also, if prices drop and you decide it is time to move up, the more expensive home will be more affordable assuming it suffered the same percentage drop in value as your less expensive home.

Also, if you are planning to buy a family home, and there is not a cooling of the market, each month you wait increases the cost of homeownership, or reduces the number of homes that are available in your price range.

If you have questions whether you should be acting now or waiting, call one of our Coldwell Banker Community Professionals representatives. They will be glad to sit down with you and discuss your particular situation and needs.

A HISTORY OF GREAT CUSTOMER SERVICE!

A few months back I told our readers about a personal experience I had with an auto repair shop that provided me with great customer service. We are discussing Ultimate Service® again this month and last week Ann asked our readers to share their real estate buying or selling experiences.

So I thought I would share another personal experience with you regarding great customer service.

This week I was fortunate and honoured to be able to attend a Celebration of Life ceremony of a lifelong friend, Don, who passed away last week. Don’t worry, this is not a sad story, but the story of a fun loving, hardworking family man, and a great friend.

While listening to the speakers sharing all the achievements in Don’s life as a successful entrepreneur, I couldn’t help but think he would have been a great Coldwell Banker sales representative, providing Ultimate Service® to all his clients.

He had a great work ethic, which he instilled in me when I was still a teenager, and he always put his client’s needs first, just as we do here at Coldwell Banker Pinnacle Real Estate. Once I had the opportunity to accompany Don on his regular weekly service calls to some of his vending machine clients. (This was just one of his many successful business ventures) It was all about making sure the machines were operating properly and were filled with sufficient product so his clients could maximize their sales at all times.

On this particular occasion we finished all the service calls for the day and returned back to the office. Within five minutes of our return one of his clients called and said his machine was not working. Don said, “No problem, I’m on my way.”

This was a Friday evening and at the time I thought to myself, this is crazy. It was a two and a half hour round trip! All Don said was, “I can’t leave him in this situation, he will miss out on all the weekend sales.”

So back in the truck we go and we finally get home around 9:45 that evening. I didn’t think much of it at the time, other than that was a 15 hour day and was I tired. Over the years I witnessed many occasions when Don did everything in his power to make sure his clients were satisfied and happy.

And that is why I think my friend Don would have been a great Coldwell Banker Sales Representative providing Ultimate Service® to all his clients.

If you have any stories about great customer service I invite you to share them with your fellow readers.